Lesson: Is Your Idea Marketable?
Meet Talleen and Aardarsh
Meet our two Indian brothers, Talleen and Aadarsh. Talleen's wife is Polish. Talleen is interested in developing a drug, Aadarsh wants to develop an app. Neither of them have pharma or health tech experience but the second brother is very experienced at coding applications.
After a visit from his Polish in-laws Talleen hears about a herb in Poland which is apparently good for treating chronic diarrhoea. They live in a village / town which has quite poor water sanitation and chronic diarrhoea is very common. Talleen decides to develop a pill using the herb and tells Aadarsh who decides to develop a water purity monitoring app at the same time.
Unfortunately Talleen doesn’t do any online research but Aadarsh checks to see if anyone else doing water purity monitoring apps.