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Public Health Communications

Competencies
Register for this course to access the discussion forums
  • General




    General
    • Course Registration Questionnaire
    • Pre-Test Quiz
    • Peer Corner Forum
  • How to create an account and enroll in the course?

     

     

    • Public Health Communications Homepage


      Welcome to Public Health Communications. This course provides an opportunity to develop practical skills and knowledge in public health communications and covers the concepts, ethics, critical and creative thinking associated with a community approach to improving Public Health.

      This Public Health Communications course is sponsored by the New York Institute of Technology (NYIT).  Like all NextGenU.org courses, is competency-based, using competencies from the ASPPH: MPH Core Competency Model, Core Competencies for Public Health in Canada, and CEPH. It uses learning resources from accredited, world-class organizations such as the Pan American Health Organization, U.S. Centers for Disease Control and Prevention (CDC), the U.S. National Institutes of Health, and the World Health Organization. The course was developed by Lillian Niwagaba, PhD, MBA; Yanoh Jalloh, MPH; Margaret Niles, PhD, MEd, DipID; Hugo Rojas, MD, MSc, DiplEd; Genikka Camille Gabral, B.ED, MSc; Melissa Dassrath, BSc. MSc. Pablo Baldiviezo, MD, DiplEd; and Carolina Bustillos, MD, DiplEd. 

      For publications on NextGenU.org’s courses’ efficacy, see “A Novel Integration of Online and Flipped Classroom Instructional Models in Public Health Higher Education,” (2014), BMC Medical Education, “Building Public Health Capacity through Online Global Learning,” (2018), Open Praxis, or on NextGenU.org’s publication page. Subscribe to our newsletter to be notified of future updates, new courses, and to be part of our community.

       There are 6 modules to complete, which provide an introduction to:

          1. an introduction to public health communications;
          2. ethics and public health communications;
          3. information technologies for public health communications;
          4. critical and creative thinking for public health communications;
          5. influencing communities through public health communications; 
          6. effective public health communications.

      The completion time for this course is estimated at 114 hours and 41 minutes, 47 hours and 18 minutes of didactics and curated resources, and 67 hours and 23 minutes of work participating in activities and quizzes to assist the student in synthesis of the materials. This course is equivalent to three credit hours.

      The course requires completion of all case studies, peer activities, and discussion fora. At the end of each lesson, there is a practice quiz. At the end of the course, after you’ve completed each lesson, quiz, and learning activity, you’ll have access to a final exam, and a chance to evaluate this course. Once you’ve passed that last test, you will be able to download a certificate of completion from NextGenU.org. We keep all of your personal information confidential, never sell any of your information, and only use anonymized data for research purposes, and we are also happy to report your testing information and share your work with anyone (your school, employer, etc.) at your request. 

      Engaging with this Course:

      You may browse this course for free to learn for your personal enrichment; there are no requirements. To register in this course, it is required that learners have obtained a college-level/bachelor's degree.

      To obtain a certificate a learner must successfully complete

          • All the reading requirements,
          • All quizzes and pass with a 70% with unlimited attempts,
          • All case studies,
          • All peer activities,
          • All discussion forum,
          • The final exam with a minimum of 70% and a maximum of 3 attempts, and
          • The self and course evaluation forms.

      To obtain credit 

          • Complete all requirements listed above for the certificate, and
          • Your learning institution or workplace should approve the partner-university-sponsored NextGenU.org course for educational credit, as they would for their learner taking a course anywhere.  

      NextGenU.org is happy to provide your institution with

          • A link to and description of the course training, so they can see all its components, including the cosponsoring universities and other professional organization cosponsors; 
          • Your grade on the final exam;
          • Your work products (e.g. case study activities), and any other required or optional shared materials that you produce and authorize to share with them;  
          • Your evaluations -- course, and self assessments;
          • A copy of your certificate of completion, with the co-sponsoring universities and other organizations listed.

      To obtain a degree, NextGenU.org co-sponsors degree programs with institutional partners. To obtain a full degree co-sponsored with NextGenU.org, registrants must be enrolled in a degree program as a student of a NextGenU.org institutional partner. If you think that your institution might be interested in offering a degree with NextGenU.org contact us.

      We hope that you will find this a rewarding learning experience, and we count on your assessment and feedback to help us improve this training for future students.

      Here are the next steps to take the course and earn a certificate.

          • Complete the registration form.
          • Take the pre-test.
          • Begin the course with Module 1: Introduction to Social and Behavioral Sciences. In each lesson, read the description, complete all required readings and any required activity, and take the corresponding quizzes.

        1 File
        • Core Competencies for Public Health in Canada File 157 bytes Text file
      • Module 1: Introduction to Public Health Communications

        Competency covered in this module: 

        • Apply theory and strategy-based communication principles across different settings and audiences.
        • Select communication strategies for different audiences and sectors.
        • Module 1: Lesson 1: Why Public Health Communications?

          Student Learning Outcomes:
          Upon completion of this lesson, you will be able to:
          • Define public health communications and other related concepts.
          • Discuss the importance of public health communications for public health workers.
          Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 2 hours and 12 minutes.

          Click here to start this lesson

          5 URLs, 1 Forum
          • Required Learning Resources and Activities
          • About Health Communication URL

            Read the entire webpage. (2 minutes)

            Society for Health Communication - 2018

          • What is Health Marketing? URL

            Read the entire webpage. (3 minutes)

            CDC - 2011

          • Public Health Communication URL

            Read Chapter 1 "Introduction to Public Health Communication". (18 minutes)

            Parvanta, David E. Nelson - 2017

          • Importance of Communication in Public Health URL

            Read the entire article. (11 minutes)

            PUBLIC HEALTH AND MANAGEMENT - 2014

          • Health Communication Basics URL

            Read the entire webpage. (10 minutes)

            Centers for Disease Control and Prevention - 2011

          • Discussion Forum 1. A petition to strengthen public health communications (300 mins)

            In this activity, you will write a petition campaign that discusses the importance of public health communications for public health workers.

            Step 1: Decide

            Decide which current issue/problem in public health can be benefited by public health communication; this will be the central theme of your petition. Then, select your target audience to address your petition.

            Example:

            Current Issue/Problem: Covid-19 Vaccination Misinformation Problem

            Audience: Public Health Agencies

            Step 2: Respond

            Give the petition a title, so your target audience would know immediately what it is about. 

            Then, write a 300-900 word statement describing: the problem your petition campaign is addressing, how it can help improve the response to the problem, and the response you would like to get from the audience.  Follow this format:

            123

            Step 3: Share

            To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

            Step 4: Interact

            To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to Forum."


        • Module 1: Lesson 2: Communication Strategies and Principles

          Student Learning Outcomes:
          Upon completion of this lesson, you will be able to:
          • Describe the different communication theories and principles.
          • Analyze the importance of considering different communication theories and principles in public health communication.
          • Assess how using different communication strategies can be more effective for specific audiences in a public health context.
          Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 2 hours and 57 minutes.

          Click here to start this lesson
          4 URLs, 1 Forum
          • Required Learning Resources and Activities
          • Nursing Communication and Educational Technology URL

            Read the content under Chapter 1 "Communication" from pages 1-9, and under the sub-headings "Theories of Communication," "A Model of Communication," "Objectives of Communications," "Elements of Communication Process," "Principles of Communication," and "Forms of Communication." (25 minutes)

            Pramilaa R

          • 10 Strategies for Effective Health Communication URL

            Read the entire article. (17 minutes)

            Thulane University, School of Public Heath and Tropical medicine - 2020

          • WHO Strategic Communications Framework For Effective Communications URL

            Read from the content under the heading "Purpose and background." on page 3 (2 minutes)

            2017

          • Health Communication Strategies as Gateway to Effective Health Promotion and Well-being. URL

            Read the entire article. (15 minutes)

            iMedPub Journals - 2017

          • Asynchronous Learning Activity 1: Assessing strategies and principles of effective vaccine communication (300 mins) Forum

            In this activity, you will assess the effectiveness of different vaccine communication strategies for specific audiences

            Step 1: Review 

            Study the given scenario:

            You are the health education and promotions officer in your locality. In the past months, there has been well-documented evidence of vaccine hesitancy across your locality which is often fuelled by online and offline misinformation surrounding the importance, safety, or effectiveness of COVID-19 vaccines. 

            In this regard, your lead officer assigned you to explore and conduct an assessment of the effectiveness of three existing vaccine communication campaigns, as seen below:

            • UNICEF's Vaccines for all
            • British Society for Immunology: #ExploreVaccines
            • Minnesota Department of Health: #RollUpYourSleevesMN

                The assessment of these three campaigns will be helpful since you will re-model your vaccine campaign based on these data to increase vaccination statistics in your locality.

                Step 2: Respond

                After exploring the links for these existing vaccine communication strategies, complete an assessment of the effective communication in the table below, and answer follow-up questions.

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                Questions:

                1.  Why is the implementation of effective communication strategies especially significant during the COVID-19 pandemic? Cite specific instances where its relevance is observed. 

                1. How important are these communication principles/theories: accessibility, actionability, credibility, relevance, timeliness, and relatedness in countering misinformation about COVID-19 vaccines for specific audiences (kids, adults, older adults)?

                Step 3: Self-Analysis and Enhancement

                Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

                Step 4: Submit

                To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

              • Quiz: Module 1
                Restricted Not available unless:
                • The activity Course Registration is marked complete
                • The activity Pre-Test is marked complete

                To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

            • Module 2: Ethics and Public Health Communcations

              Competency covered in this module: 
              • Describe the importance of cultural competence in communicating public health content.
              • Apply legal and ethical principles to the use of information technology and resources in public health settings.
              • Module 2: Lesson 1: Cultural Competence

                Student Learning Outcomes:
                Upon completion of this lesson, you will be able to:
                • Summarize the definition and core principles of cultural competence.
                • Exemplify how cultural competence can improve public health communications.
                • Explain the strategies and processes for communicating effectively with culturally diverse audiences.
                Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 2 hours and 21 minutes.

                Click here to start this lesson

                6 URLs, 1 Forum
                • Required Learning Resources and Activities
                • General principles of practice and cultural competence URL

                  Read pages 7-8 of the document. (5 minutes)

                  National Territory of Department of Education- Australia - 2014

                • Cultural Competence In Health And Human Services URL

                  Read the content under the headings "What is Cultural Competence?" and "What's the Difference? Cultural Competence, Awareness, and Sensitivity."  (3 minutes)

                  National Prevention Information Network
                  Centers for Disease Control and Prevention - 2020

                • Communication in the Real World: 8.4 Intercultural Communication Competence URL

                  Read the content from the heading "Components of Intercultural Communication Competence" up to the heading "Key Takeaways." (11 minutes)

                  Minnesota Libraries - 2016

                • Enhancing FDA’s Reach to Minorities and Under-Represented Groups through Training: Developing Culturally Competent Health Education Materials URL

                  Read the entire sections of the "Introduction" and "Discussion." (8 minutes)

                  Journal of Primary Care & Community Health-SAGE - 2021

                • Culturally Competent Outreach: Applying Social Marketing Techniques URL

                  Read the entire document. (9 minutes)

                  National Association of State Mental Health Program Directors - 2012

                • Communicating COVID-19 health information to culturally and linguistically diverse communities: insights from a participatory research collaboration URL

                  Read the content under the heading "Introduction," and from the heading "Communicating COVID-19 health messages: challenges faced by CALD communities" to the end of the article. (11 minutes)

                  Public Health Research & Practice - 2021

                • Discussion Forum 2. Case Studies in Cultural Competence (300 mins)

                  In this activity, you will review sample case studies in public health and exemplify how cultural competence can improve communications in these case studies.

                  Step 1: Review and Analyze

                  Review these five (5) case studies. Then, choose three (3) and analyze how cultural competence can improve public health communications in the selected case studies.

                  145

                  Step 2: Respond

                  After selecting three case studies, write a 600-900 word expository essay (200-300 words for each case study). In your essay, address the following questions:

                  • What are some of the issues reflected in each case study?
                  • How can cultural competence provide guidance in addressing this situation?
                  • As a public health practitioner, what can you do to increase your understanding of the patient's culture so that you can get the patient into care & treatment?

                  Step 3: Share

                  To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                  Step 4: Interact

                  To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the forum."

              • Module 2: Lesson 2: Ethical considerations for Communicators

                Student Learning Outcomes:
                Upon completion of this lesson, you will be able to:
                • Provide examples of health informatics-related laws in the U.S.
                • Justify how the ethical concerns regarding information technologies are relevant for public health communications.
                • Examine the different types of ethical concerns for public health communication.
                • Assess how the different ethical frameworks and precepts can be useful to address ethical issues when communicating public health information.
                Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 7 hours and 36 minutes.

                Click here to start this lesson
                8 URLs, 1 Forum, 1 Quiz
                • Required Learning Resources and Activities
                • Important Laws and Regulations in Health Informatics URL

                  Read the entire page. (7 minutes)

                  USF Health Morsani Collage of Medicine - 2021

                • Health Information Privacy Laws in the Digital Age: HIPAA Doesn't Apply URL

                  Read the entire article. (17 minutes)

                  NCBI - 2020

                • Federal Public Health Laws Supporting Data Use and Sharing URL

                  Read the entire document. (11 minutes)

                  CDC - 2015

                • Ethical Issues in Health Promotion and Communication Interventions URL

                  Read the content under the headings "Summary," "Introduction: Why Are Ethical Considerations a Pivotal Part of Communication for Health Promotion Interventions?" and "Moral and Practical Reasons." (8 minutes)

                  Oxford University Press - 2017

                • Ethical Considerations for Digitally Targeted Public Health Interventions URL

                  Read the entire article. (8 minutes)

                  Americal Journal of Public Health - 2020

                • Ethical sharing of health data in online platforms - which values should be considered? URL

                  Read from the "Abstract" up until the heading "Translating ethical values into practice: Five examples of online platforms for health data sharing." (32 minutes)

                  BMC - 2017

                • Ethical Issues in Health Promotion and Communication Interventions URL

                  Read ALL of the content under the following sections (required for the Peer Activity): "Types of Ethical Concerns Regarding Health Promotion Communication Interventions," "How to Identify and Consider Ethical Issues: Drawing on Ethical Frameworks and Precepts," "Ethical Approaches of Caring and Connectedness" and "Digital Media in Health Promotion: Issues of Privacy and Democracy." (69 minutes)

                  Oxford Research Encyclopedia - 2017

                • Asynchronous Learning Activity 2: Assessing strategies and principles of effective public health communication (300 mins) Forum

                  In this activity, you will examine different types of ethical concerns for public health communication and assess how the ethical principles/ precepts can be useful to address ethical issues.

                  Step 1: Read and Examine

                  Read the following sections of this article: Ethical Issues in Health Promotion and Communication Interventions.

                  • Types of Ethical Concerns Regarding Health Promotion Communication Interventions
                  • How to Identify and Consider Ethical Issues: Drawing on Ethical Frameworks and Precepts
                  • Ethical Approaches of Caring and Connectedness
                  • Digital Media in Health Promotion: Issues of Privacy and Democracy

                  While reading these sections, examine the different types of ethical concerns highlighted in the articles, such as patient privacy and consent, patient safety, ethical dilemmas resulting from data availability and sharing, justice, equity, etc.

                  Step 2: Assess 

                  After examining these ethical concerns, think of one prominent ethical issue in your research area. Then, analyze how the ethical principles, frameworks, and precepts discussed in the article are useful in addressing these ethical issues/concerns in public health communication.

                  Some Ethical Principles, Frameworks, and Precepts in Public Health Communication

                  • Principle of non-maleficence
                  • Principle of beneficence
                  • Principle of autonomy and privacy
                  • Principle of justice and equality
                  • Principle of impossibility
                  • Principle of integrity

                  Step 3: Respond

                  789

                  Assess how the ethical principles, frameworks, and precepts can be useful to address one prominent ethical issue in your research area by filling in this circle map with at least three (3) principles. 

                  Step 3: Self-Analysis and Enhancement

                  Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

                  Step 4: Submit

                  To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).


                • Quiz: Module 2

                  To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

                • Additional Resources for Optional Learning
                • Disease surveillance data sharing for public health: the next ethical frontiers URL

                  Read the entire article. (15 minutes)

                  Life Sciences, Society, and Policy - 2018

              • Module 3: Information Technologies for Public Health Communications

                Competency covered in this module: 
                • Describe how the public health information infrastructure is used to collect, process, maintain, and disseminate data.
                • Discuss the influences of social, organizational, and individual factors on the use of information technology by end-users.

                • Module 3: Lesson 1: Public Health Information Systems

                  Student Learning Outcomes:
                  Upon completion of this lesson, you will be able to:
                  • Describe the key components of public health information infrastructure for data collection, management, and dissemination.
                  • Evaluate how the key components of public health information infrastructure can be strengthened for improved public healthcare services.
                  Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 3 hours and 24 minutes.

                  Click here to start this lesson
                  5 URLs, 1 Forum
                  • Required Learning Resources and Activities
                  • Key elements of a health information system URL

                    Read the entire page. (2 minutes)

                    United Nations Development Programme - 2021

                  • Identification of the essential components of quality in the data collection process for public health information systems URL

                    Read the content under the headings "Introduction," "Results" and "Discussion." (20 minutes)

                    Sage Journals: Health Informatics Journal - 2019

                  • Strengthening health information systems URL

                    Read the section "What are the main actions countries can take to strengthen their HIS?"  (3 minutes)

                    WHO REGIONAL OFFICE FOR SOUTHEAST ASIA - 2017

                  • Measure Evaluation’s Health Information System Strengthening Model URL

                    Read the entire document. (10 minutes)

                    MEASURE Evaluation - USAID - 2017

                  • Routine Health Information System (RHIS) improvements for strengthened health system management URL

                    Read the following sections:
                    - Plain language summary
                    - Background (up to the heading "Why is is important to do this review?")
                    - Results (from the heading "Interventions and comparisons" up to "RHIS performance"
                    - Discussion (up to the heading "Overall completeness and applicability of evidence")
                    (33 minutes)

                    Cochrane Library - 2020

                  • Discussion Forum 3: Strengthening public health information infrastructure/system (300 mins)

                    In this activity, you will examine common approaches to health information system development and evaluate how its key components can be strengthened for improved public healthcare services.

                    Step 1. Review

                    Review all the provided resources in Module 3, Lesson 1. Then, study the table below. After studying,  choose two (2) entry approaches from the table and evaluate how key components of public health information systems can be strengthened to avoid such approach failure.

                    951

                    Step 2: Respond

                    To respond, write a 300-700 evaluation essay with the following inclusions:

                    • Two entry approaches  from the table
                    • Strategic actions for strengthening key components of public health information system to avoid such approach failure
                    • A potential improvement in public healthcare service delivery from the strategic actions

                    Step 3: Share

                    To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                    Step 4: Interact

                    To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

                • Module 3: Lesson 2: Digital Health Literacy

                  Student Learning Outcomes:
                  Upon completion of this lesson, you will be able to:
                  • Describe the common concepts and models of digital health literacy.
                  • Differentiate the concepts of health literacy and digital health literacy.
                  • Analyze the impact of social, organizational, and individual factors in the use of information technology by end-users.
                  • Illustrate how the ICT user experience can be enhanced to cater for different levels of digital health literacy to help address public health challenges and barriers for a stronger public health care delivery.
                  Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 5 hours and 15 minutes.

                  Click here to start this lesson
                  8 URLs, 1 Forum, 1 Quiz
                  • Required Learning Resources and Activities
                  • Digital health literacy: how new skills can help improve health, equity and sustainability URL

                    Read the content under the heading "The Situation" and the graphic "Digital Health Ecosystems." (4 minutes)

                    European Healthnet-European Commission - 2019

                  • The e-health literacy framework: A conceptual framework for characterizing e-health users and their interaction with e-health systems URL

                    Read the content in the sections:
                    - Introduction
                    - Results
                    - Discussion (up to, and inclusive of, Table 3) (28 minutes)

                    Knowledge Management and E-Learning - 2015

                  • Health Literacy in Web-Based Health Information Environments: Systematic Review of Concepts, Definitions, and Operationalization for Measurement URL

                    Read the Introduction. (11 minutes)

                    Journal of Medical Internet Research - 2018

                  • Association Between Health Literacy,eHealth Literacy, and Health Outcomes Among Patients With Long-Term Conditions URL

                    Read the sections "Health Literacy and eHealth Literacy –Definition and Measurement." (4 minutes)

                    European Psychologist - 2019

                  • Barriers to the acceptance of electronic medical records by physicians from systematic review to taxonomy and interventions URL

                    Read the section "Taxonomy of Barriers to Electronic Medical Records." (33 minutes)

                    BMC Health Services Research - 2010

                  • Barriers in Adoption of Health Information Technology in Developing Societies URL

                    Read the content under the heading "III. Literature Review" on pages 40-42. (9 minutes)

                    International Journal of Advanced Computer Science and Applications - 2011

                  • WHO guideline recommendations on digital interventions for health system strengthening URL

                    Read pages 77-85 "Implementation Considerations." (16 minutes)

                    WHO - 2019

                  • Asynchronous Learning Activity 3: Addressing public health challenges and barriers through ICT and Digital Health Literacy (300mins) Forum

                    This activity will illustrate how ICT user experience and digital health literacy can be enhanced to help address a public health challenge by creating a tool.

                    Step 1 Review

                    Review all the provided resources for Module 3 Lesson 2, then study the list of priority public health challenges and concerns according to CDC’s prevention status reports. A piece of more detailed information is provided by CDC’s website: https://www.cdc.gov/psr/overview.html. 

                    753

                    Step 2. Illustrate

                    Choose one (1) public health challenge/concern from the list. Then, create a tool that illustrates how ICT- user experience can be enhanced to cater to people with different levels of digital health literacy and address the selected public health challenge. Remember that the language used must be suitable for laypeople as the tool will serve as a digital health “prototype” for the selected public health concern.  Your tool should have a maximum of 10 slides for a presentation, 500 words in a blog format, or 3-5 minutes in length for a video format. The following inclusions should be evident in your work:

                    • Strategies,  techniques, methods  for enhancing ICT to cater to different levels of digital health literacy in the selected public health challenge
                    • A simple prototype that demonstrates how an ICT or Digital health technology can address the public health challenge.

                    Step 3: Self-Analysis and Enhancement

                    Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

                    Step 4: Submit

                    To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                  • Quiz: Module 3

                    To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

                  • Additional Resources for Optional Learning
                  • Proposing a Transactional Model of eHealth Literacy: Concept Analysis URL

                    Read the entire article. (55 minutes)

                    JMIR Publications - 2018

                • Module 4: Critical and Creative Thinking for Public Health Communications

                  Competency covered in this module: 
                  • Interpret information for professional, non-professional, and community audiences.
                  • Use current technology to communicate effectively.
                  • Use informatics methods and resources as strategic tools to promote public health.
                  • Use informatics and communication methods to advocate for community public health programs and policies.
                  • Module 4: Lesson 1: Critical Thinking

                    Student Learning Outcomes:
                    Upon completion of this lesson, you will be able to:
                    • Explore the strategies for interpreting information for professional, non-professional and community audiences in public health.
                    • Use the appropriate strategies to transfer and translate information for improved health outcomes.
                    Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 3 hours and 33 minutes.

                    Click here to start this lesson
                    4 URLs, 1 Forum
                    • Required Learning Resources and Activities
                    • Evidence Transfer: Ensuring end-users are aware of, have access to, and understand the evidence. URL

                      Read the entire article. (24 minutes)

                      JBI Evidence Implementation - 2018

                    • Improving knowledge translation for increased engagement and impact in healthcare URL

                      Read the entire article. (20 minutes)

                      BMJ journals - 2018

                    • The effectiveness of knowledge translation strategies used in public health: a systematic review URL

                      Read the content under the headings "Background" and "Discussion" up to the sub-section "Strengths and limitations."  (15 minutes)

                      BMC Public Health - 2012

                    • Knowledge Translation Strategies for Different Target Audiences URL

                      Read the entire document. (12 mins)

                      Alberta Health Services - 2019

                    • Discussion Forum 4: Utilizing appropriate strategies to transfer and to translate information for improved health outcomes (300 mins)

                      In this activity, you will write an expository essay that incorporates appropriate strategies to transfer and translate information for improved health outcomes.

                      Step 1. Review

                      Review the resources provided in Module 4 Lesson 1. Keep in mind the strategies that you have explored previously. Then, select one category from the four categories below.

                      Category 1: Health Promotion of preventable illness such as childhood obesity and diabetes

                      Category 2: Community involvement and engagement  in health advocacy activities

                      Category 3: Improvement in the use of evidence in public health decision making in local government

                      Category 4: Combating misinformation, fear, and stigma in the wake of COVID-19

                      Category 5: Any specific public health communication topic related to your line of study or research

                      Step 2. Respond

                      To respond, write a 300-600 word expository writing on the selected category, incorporating appropriate strategies to transfer and translate information for improved health outcomes in the selected category. The expository must be able to include the ff:

                      • clear, concise, and defined thesis statement about the selected category
                      • clear and logical transitions between the introduction, body, and conclusion.
                      • Evidential support of the appropriate strategies to be used
                      • A conclusion that synthesizes the evidence provided

                      Step 3: Share

                      To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                      Step 4: Interact

                      To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

                  • Module 4: Lesson 2: Creative Communications

                    Student Learning Outcomes:
                    Upon completion of this lesson, you will be able to:
                    • Examine the various technology trends and expectations to follow for effective communication.
                    • Provide examples of the application of current technologies for effective and creative communication.
                    • Discuss how visual design concepts (print or video) enable effective communication.
                    • Apply the ICT methods and visual design principles in advocating for public health programs and policies.
                    Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 4 hours and 51 minutes.

                    Click here to start this lesson
                    9 URLs, 1 Forum, 1 Quiz
                    • Required Learning Resources and Activities
                    • The Role of Social Media in Health Care: A Public Health Perspective URL

                      Read the entire page. (19 minutes)

                      OHIO university - 2020

                    • Health communication in the age of COVID: BC’s response URL

                      Read the entire page. (6 minutes)

                      Canadian Health Information Management Association - 2021

                    • 5 Ways Technology Has Changed the Communication Field URL

                      Read the entire page. (5 minutes)

                      American University - 2019

                    • Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research URL

                      Read the entire article. (14 minutes)

                      Journal of Public Health Management and Practice - 2020

                    • Tactics to apply to make your communications understandable URL

                      Read the entire page and the infographic. (6 minutes)

                      World Health Organization - 2017

                    • United Nations COVID-19 Response Creative Content Hub. URL

                      This website includes several examples of creative communication, the examples can be filtered by different types of media. Spend 4 minutes exploring examples of communication on each type of media. (25 minutes)

                      United Nations - 2021

                    • The Art of Effective Visual Communication URL

                      Read the entire article. (8 minutes)

                      CONCORDIA UNIVERSITY - 2017

                    • Use Design and Layout Effectively URL

                      Read pages 17-26. (8 minutes)

                      CDC - 2018

                    • Visual Design Basics URL

                      Read the entire page. (6 minutes)

                      Usability.gov - 2013

                    • Asynchronous Learning Activity 4: Advocating public health programs and policies through the use of ICT methods and visual design principles. (300 mins) Forum

                      In this activity, you will advocate a specific public health program and policy using ICT methods and visual design principles.

                      Step 1.   Review

                      Review all the provided resources for Module 4 Lesson 2 and explore this National Association of County and City Health Officials (NACCHO) website. On that website, you will see an array of major programs and issues that NACCHO advocates. The information from the website will help you to solve the scenario below:

                      Scenario:

                      You are NACCHO’s health program, visual designer. As a visual designer/healthcare professional, your task is to effectively advocate a specific public health program to the public by applying recent ICT methods and visual design principles. NACCHO allowed you to select one of their public health programs to advocate. 

                      Step 2: Select

                      Select any form of ICT method or visual design application to create your advocacy. It can be a simulation, interactive presentation, a vlog, a visual podcast, etc. as long as the chosen mode meets these criteria:( a maximum of 10 slides for an interactive presentation, 500 words in a blog format, or 3-5 minutes in length for a video format/ visual podcast.  Your work should also emulate the following elements:

                      • Scale: use of relative size to signal importance
                      • Visual hierarchy: putting content/elements  in order of importance
                      • Balance: satisfying arrangement or proportion of design elements.
                      • Contrast: noticeable difference between two objects to emphasize that they are distinct.
                      • Gestalt principles: simplify and organize complex images that consist of many elements,

                      Step 3: Self-Analysis and Enhancement

                      Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

                      Step 4: Submit

                      To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).


                    • Quiz: Module 4

                      To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

                  • Module 5: Influencing Communities Through Public Health Communications

                    Competency covered in this module: 
                    • Describe how societal, organizational, and individual factors influence and are influenced by public health communications.
                    • Mobilize individuals and communities by using appropriate media, community resources, and social marketing techniques.
                    • Module 5: Lesson 1: Society and Public Health Communications

                      Student Learning Outcomes:
                      Upon completion of this lesson, you will be able to:
                      • Explain how public health communications influence the behavior of societal, organizational, and individual entities.
                      • Examine the influence of societal, organizational, and individual factors on public health communications.
                      Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 3 hours and 48 minutes.

                      Click here to start this lesson
                      4 URLs, 1 Forum
                      • Required Learning Resources and Activities
                      • Effective health communication – a key factor in fighting the COVID-19 pandemic URL
                        Read Section 3 "How to promote behavior change: lessons from health communication research." (6 minutes)

                        National Center for Biotechnology Information, U.S. National Library of Medicine - 2020

                      • Communicating to Advance the Public's Health URL

                        Read from the beginning of the page up to the heading "Discussion." (19 minutes)

                        Institute of Medicine - 2015

                      • Translating the Link between Social Identity and Health Behavior into Effective Health Communication Strategies: An Experimental Application Using Anti-Smoking Advertisements URL

                        Read the content from the beginning of the article up to the heading "Current Study" and under the heading "Discussion and Implications." (21 minutes)

                        HHS Public Access - 2014

                      • Factors affecting the implementation of childhood vaccination communication strategies in Nigeria: a qualitative study URL
                        Read the content under "Abstract," "Results" and "Discussion." (30 minutes)
                        BMC Public Health Journal - 2017
                      • Discussion Forum 5: Factors influencing public health communications (300 minutes)

                        In this activity, you will examine the influence of societal, organizational, and individual factors on public health communications through a critical review.

                        Step 1. Review

                        Review all the required readings for Module 5 Lesson 1. Keep in mind the societal, organizational, and individual factors in public health communications discussed in the required readings.

                        Step 2 .  Research

                        Research for one public health communication-related case study/ example and examine the influence of societal, organizational, and individual factors on the selected case study/example.

                        Example:  POLIO PUBLIC HEALTH COMMUNICATION STRATEGIES IN NORTHERN NIGERIA

                        Step 3. Write

                        Write a  250- 600 critical review of the case study/example, highlighting the influences of societal, organizational, and individual factors in public health and with the following inclusions.

                        • An introduction- the title and a brief explanation of the case study
                        • A main body (critique)- discusses and evaluates the strengths, weaknesses, and important features of the case study
                        • A conclusion- concludes the review with a restatement of the overall opinion of the case study

                        Step 3: Share

                        To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                        Step 4: Interact

                        To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

                    • Module 5: Lesson 2: Community Mobilization

                      Student Learning Outcomes:
                      Upon completion of this lesson, you will be able to:
                      • Recognise the features of community outreach and mobilization and mass media programmes.
                      • Give examples of social marketing techniques and how they can be applied in a public health context.
                      • Assess the strategies for mobilizing effective community outreach media programmes.
                      Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 3 hours and 24 minutes.

                      Click here to start this lesson
                      7 URLs, 1 Forum, 1 Quiz
                      • Required Learning Resources and Activities
                      • Strategies Guided by Best Practice for Community Mobilization URL

                        Read the entire page except for the "References" (13 minutes)

                        Advocates for Youth- CDC funded - 2014

                      • Concept analysis of community health outreach URL

                        Read the Abstract, Background, and Discussion. (7 minutes)

                        BMC Public Health Journal - 2020

                      • Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution A Community Guide Systematic Review URL

                        Read the content under the headings "Context," "Overview of Health Communication Campaigns," and "Overview of Social Marketing Campaigns." (5 minutes)

                        Americal Journal of Preventive Medicine - 2014

                      • Strategies: Health Communication URL

                        Read the sections "Health Communication," "Examples of Health Communication interventions" and "Considerations for Implementation."  (3 minutes)

                        Rural Health Information Hub - 2018

                      • Strategy 8. Social Marketing URL

                        Read the entire document except for the "Resources." (7 minutes)

                        CDC - 2013

                      • Community Mobilization: A Community-Wide Approach to Promoting Adolescent Sexual Health URL

                        Read the content under the heading "Key strategies" on pages 5-8. (8 minutes)

                        The Journal of Applied Research on Children- US OFFICE of Adolescent Health - 2017

                      • Social marketing guide for public health programme managers and practitioners URL

                        Read the content in the section "What are the key social marketing concepts and principles?" on pages 7-15. (25 minutes)

                        European Centre for Disease Prevention and Control - 2014

                      • Asynchronous Learning Activity 5: Factors influencing public health communications (300 minutes) Forum

                        In this activity, you will assess the strategies used for mobilizing a specific effective communication outreach media programme.

                        Step 1. Review and Select

                        Review all the required readings for Module 5 Lesson 2, especially the key strategies for community mobilization. After reviewing, select one (1) from the three (3) community outreach media programmes below:

                        • Community-based efforts  to eliminate syphilis in the United States (CBC)
                        • How to mobilize communities for improved maternal and newborn health (USAID)
                        • Mobilizing Rural Communities to Prevent Childhood Obesity: A Toolkit

                        Step 2.  Assess

                        Study the selected community mobilization programme and assess how the 14 key strategies for community mobilization are implemented for the programme. The following are key points to consider:

                        • What are the key strategies implemented in community mobilization?
                        • To what extent or depth are these key strategies implemented in community mobilization?
                        • What are the common obstacles in mobilizing the community for the selected program>
                        • How are the implemented strategies helpful in paving success to community mobilization?

                        To show your assessment, create your own assessment tool/template. It can be a simulation, interactive presentation, a vlog, a visual podcast, etc. as long as the chosen mode meets these criteria:( a maximum of 10 slides for an interactive presentation, 500 words in a blog format, or 3-5 minutes in length for a video format/ visual podcast. 

                        Step 3: Self-Analysis and Enhancement

                        Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

                        Step 4: Submit

                        To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).


                      • Quiz: Module 5

                        To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

                    • Module 6: Effective Public Health Communications

                      Competency covered in this module: 
                      • Communicate effectively with individuals, families, groups, communities, and colleagues.
                      • Demonstrate effective written and oral skills for communicating with different audiences in the context of professional public health activities.
                      • Communicate audience-appropriate public health content, both in writing and through oral presentation.
                      • Apply theory and strategy-based communication principles across different settings and audiences.
                      • Select communication strategies for different audiences and sectors.
                      • Module 6: Lesson 1: What is Effective Communication?

                        Student Learning Outcomes:
                        Upon completion of this lesson, you will be able to:
                        • Understand the definition of effective communication.
                        • Differentiate the characteristics of effective communication against the barriers to effective communication.
                        Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 2 hours and 36 minutes.

                        Click here to start this lesson
                        5 URLs, 1 Forum
                        • Required Learning Resources and Activities
                        • Better Communication for Better Public Health: Perspectives From an Interdisciplinary Training Program URL

                          Read the section "Communication is an Essential MCH Leadership Skill."  (7 minutes)

                          National Center for Biotechnology Information - 2016

                        • Health Education, Advocacy and Community Mobilisation URL

                          Read the entire webpage. (2 minutes)

                          Open Learn create - 2011

                        • Effective Oral and Written Communication URL

                          Read the content under the heading "Introduction" and "Principles of making effective communication in organization" (3 minutes)

                          Journal of Applied and Advanced Research-India - 2018

                        • WHO Strategic Communications Framework for effective communications URL

                          Read the following sections:
                          - Principle: Accessible (page 4 up to "Identify Effective Channels" on page 5)
                          - Principle: Actionable (page 9 up to "Increase Awareness" on page 11)
                          - Principle: Credible and Trusted (page 17 up to "Coordinate with Partners" on page 20)
                          - Principle: Relevant (page 24 up to "Know the Audience" on page 5)
                          - Principle: Timely (page 30 up to "Communicate what who knows early" on page 31)
                          - Principle: Understandable (page 35)
                           (24 minutes)

                          WHO - 2017

                        • Non-verbal barriers to effective intercultural communication URL

                          Read the content under the heading "Introduction" "Results" and "conclusions" (16 minutes)

                          Universidad del Zulia - 2019

                        • Discussion Forum 6: Barriers and facilitators of effective communication (300 minutes)

                          In this activity, you will differentiate between the characteristics of effective communication and its barriers by writing a case scenario for a specific public health topic or issue.

                          Step 1.  Study

                          Study the provided learning resource for Module 6 Lesson 1, especially the resource on barriers and facilitators to effective communication. Then, access this website APHA to be acquainted with some common topics and issues in the realms of public health.

                          Step 2. Select

                          From APHA's list of common topics in public health, choose three topics. You will use these three topics in writing a specific case scenario for each.

                          Example: Category- Lead contamination

                          Step 3.  Respond

                          After selecting, you will formulate a sample case scenario for each chosen topic/ issue (3 topics = 3 case scenarios). From the sample case scenario, you will differentiate what characteristics of effective communication should be demonstrated in solving the case scenario and the barriers to effective communication that may be encountered. The expected word count for each case scenario is 100-300 words ( Total: 300-900 words)

                          Example:

                          542

                          Step 3: Share

                          To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                          Step 4: Interact

                          To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

                      • Module 6: Lesson 2: Written and Oral Communication Skills

                        Student Learning Outcomes:
                        Upon completion of this lesson, you will be able to:
                        • Differentiate written communication from oral communication.
                        • Practice written and oral communication skills (with attention to grammar, consistent style, clarity, brevity, objectivity, organization, and structure) in delivering professional public health content and activities.
                        Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson:1 hour and 12 minutes.

                        Click here to start this lesson
                        4 URLs, 1 Forum
                        • Required Learning Resources and Activities
                        • Effective Oral and Written Communication URL

                          Read the content from "Oral communication" to the end of the article on pages 30-32. (10 minutes)

                          Journal of Applied and Advanced Research-India -  2018

                        • Health literacy – Written communication URL

                          Read the entire page. (4 minutes)

                          Centre for Culture, Ethnicity & Health - 2020

                        • Effective Communication: Barriers and Strategies URL

                          Read the content under the heading "Barriers to Effective Verbal Communication" and "Strategies for Effective Verbal Communication." (4 minutes)

                          University of Waterloo

                        • Communicating in a Crisis URL

                          Read the content on the section "Presenting Information at Public Meetings" on pages 34 - 37 (6 minutes)

                          SAMHSA - 2019

                        • Asynchronous Learning Activity 6: Communicating to the editor for journal article review (300 mins) Forum

                          In this activity, you will communicate to the editor in response to a recent publication within the journal through a written and an audio letter.

                          Step 1. Review

                          Review all the previous readings for Module 6, as well as this guideline for writing a letter. After reviewing, recall a specific topic of interest in public health communication related to your area of research/expertise.

                          Step 2. Research and Study

                          Research for a  journal article (dated 2010-2021) that is very much aligned with your point of interest. Study the journal article critically by keeping in mind the following salient points: strengths, weaknesses, and controversies in the article, ensuring the absence of misinterpretation.

                          Step 3. Respond

                          Write a 300-700 word letter to the editor of a journal publication about the selected journal article with the following inclusions

                          • Purpose of the letter: 

                            • Is it to discuss a controversial aspect of the published journal article?

                            • Is it to clarify a specific aspect of the article?

                            • Is it to enrich the existing knowledge of the journal article with professional opinions or objective data?

                            • Is it to share professional viewpoints

                          • Introduction: beginning

                          • Body (Key points, arguments, etc.)

                          • Conclusion:  a concise summary and end with suggestions or future recommendations

                          Step 3: Self-Analysis and Enhancement

                          Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

                          Step 4: Submit

                          To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                          Step 6 (Optional): Submit to your mentor or research advisor

                          If your mentor or research advisor is available, you may request a review consultation of your work in preparation for submission to your targeted journal. Then, if/when your work gets published, share the link with us, and we will share it on our blog!

                      • Module 6: Lesson 3: Tailoring Public Health Messages for the Audience

                        Student Learning Outcomes:
                        Upon completion of this lesson, you will be able to:
                        • Identify the best practices to adapt messages to audiences on communication campaigns.
                        • Analyze the different characteristics that should be considered when communicating audience-appropriate public content (i.e. literacy, technical expertise, cultural diversity, bias, jargon, etc.).
                        • Evaluate how existing public health communications campaigns adapted their messages for different audiences.
                        • Construct written/oral public health content that is audience-specific and appropriate based on both audience evaluation and strategy-based communication principles.
                        Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 4 hours and 9 minutes.

                        Click here to start this lesson
                        5 URLs, 1 Forum, 1 Quiz
                        • Required Learning Resources and Activities
                        • 4 Research Methods for Audience Analysis URL

                          Read the entire page. (7 minutes)

                          Annenberg School of Communication and Journalism - 2011

                        • 5.1 Why Conduct an Audience Analysis URL

                          Read the entire page. (24 minutes)

                          University of Minnesota - 2012

                        • 5.2 Three Types of Audience Analysis URL

                          Read the entire page. (26 minutes)

                          University of Minnesota - 2012

                        • Unit 5: Analyzing your Audience URL

                          Read the entire page. (16 minutes)

                          Seneca College - 2020

                        • WHO Strategic Communications Framework for effective communication URL

                          Read pages 24-29. (10 minutes)

                          WHO - 2017

                        • Discussion Forum 7: A critical audio podcast of a public health communication campaign (300 mins)

                          In this activity, you will evaluate an existing public health communication campaign and how it adapted its message to its audiences through a critical audio podcast.

                          Step 1. Review

                          Review all the previous readings for Module 6. After reviewing, access these featured public health communication campaigns in the Center for Disease Control and Prevention. Select one campaign of interest. This will help you solve the given scenario below.

                          Scenario

                          You are the Lead health communications officer of your region. For this month, you are invited to deliver a podcast episode in your region's health communication podcast channel evaluating one featured public health communication campaign of CDC for a possible re-modeling or adoption of the campaign into your locality.

                          Step 2. Analyze

                          Study the selected public health communication campaign and analyze the way it adapted its message to different audiences. Keep in mind the way the health campaign has customized/tailored its message to the different audiences and how it identified key supporting points, each with supporting facts, statistics, and examples, to accomplish the campaign's goal.

                          Step 3. Respond

                          Evaluate how the selected  public health communications campaign adapted its messages for different audiences by recording an audio podcast that tackles the following focal points:

                          • Introduction of the campaign
                          • Relevance of the campaign's content to specific audiences
                          • Strong features of the campaign that encapsulates the interest and attention of specific audiences
                          • Strategies used in communicating risks effectively to achieve desired outcomes
                          • A concise summary that ends with suggestions or future recommendations

                          Step 4: Share

                          To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

                          Step 5: Interact

                          To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

                        • Quiz: Module 6

                          To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

                      • Final Exam

                        Click here to start Final Examination

                        • Final Exam Quiz
                          Restricted Not available unless:
                          • The activity Pre-Test is marked complete
                          • The activity Course Registration is marked complete
                          • The activity Asynchronous Learning Activity 1: Assessing strategies and principles of effective vaccine communication (300 mins) is marked complete
                          • The activity Quiz: Module 1 is marked complete
                          • The activity Asynchronous Learning Activity 2: Assessing strategies and principles of effective public health communication (300 mins) is marked complete
                          • The activity Quiz: Module 2 is marked complete
                          • The activity Asynchronous Learning Activity 3: Addressing public health challenges and barriers through ICT and Digital Health Literacy (300mins) is marked complete
                          • The activity Quiz: Module 3 is marked complete
                          • The activity Asynchronous Learning Activity 4: Advocating public health programs and policies through the use of ICT methods and visual design principles. (300 mins) is marked complete
                          • The activity Quiz: Module 4 is marked complete
                          • The activity Asynchronous Learning Activity 5: Factors influencing public health communications (300 minutes) is marked complete
                          • The activity Quiz: Module 5 is marked complete
                          • The activity Asynchronous Learning Activity 6: Communicating to the editor for journal article review (300 mins) is marked complete
                          • The activity Quiz: Module 6 is marked complete
                          • All of:
                            • The activity Discussion Forum 1. A petition to strengthen public health communications (300 mins) is marked complete
                            • The activity Discussion Forum 2. Case Studies in Cultural Competence (300 mins) is marked complete
                            • The activity Discussion Forum 3: Strengthening public health information infrastructure/system (300 mins) is marked complete
                            • The activity Discussion Forum 4: Utilizing appropriate strategies to transfer and to translate information for improved health outcomes (300 mins) is marked complete
                            • The activity Discussion Forum 5: Factors influencing public health communications (300 minutes) is marked complete
                            • The activity Discussion Forum 6: Barriers and facilitators of effective communication (300 minutes) is marked complete

                          To take the final exam, you must complete all quizzes and complete all the required activities. The final exam consists of 50 questions, and you will have 50 minutes to complete it. When the time is over, you will have two minutes to submit your attempt before it expires, and your progress is discarded. You will not be able to answer additional questions in the grace period.

                          To access the exam, click on the name of the exam provided above. On the following screen, click the Preview quiz now button to respond to the questions.


                      • Course and Self Evaluation & Certificate

                        In this section, you can provide feedback about this course to help us make NextGenU.org better. Once evaluations are completed, you will be able to download your certificate of completion.

                        Click here give your feedback

                        • Course Evaluation Questionnaire
                          Restricted Not available unless: The activity Final Exam is marked complete
                        • Self Evaluation Questionnaire
                          Restricted Not available unless: The activity Final Exam is marked complete
                      • Course Activities

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                      Course Activities and Resources

                      • Syllabus
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                      • PHC
                      • General
                      • How to create an account and enroll in the course?
                      • Public Health Communications Homepage
                      • Module 1: Introduction to Public Health Communications
                      • Module 1: Lesson 1: Why Public Health Communications?
                      • Module 1: Lesson 2: Communication Strategies and Principles
                      • Module 2: Ethics and Public Health Communcations
                      • Module 2: Lesson 1: Cultural Competence
                      • Module 2: Lesson 2: Ethical considerations for Communicators
                      • Module 3: Information Technologies for Public Health Communications
                      • Module 3: Lesson 1: Public Health Information Systems
                      • Module 3: Lesson 2: Digital Health Literacy
                      • Module 4: Critical and Creative Thinking for Public Health Communications
                      • Module 4: Lesson 1: Critical Thinking
                      • Module 4: Lesson 2: Creative Communications
                      • Module 5: Influencing Communities Through Public Health Communications
                      • Module 5: Lesson 1: Society and Public Health Communications
                      • Module 5: Lesson 2: Community Mobilization
                      • Module 6: Effective Public Health Communications
                      • Module 6: Lesson 1: What is Effective Communication?
                      • Module 6: Lesson 2: Written and Oral Communication Skills
                      • Module 6: Lesson 3: Tailoring Public Health Messages for the Audience
                      • Final Exam
                      • Course and Self Evaluation & Certificate
                      • Course Activities
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