PHC: Translating the Link between Social Identity and Health Behavior into Effective Health Communication Strategies: An Experimental Application Using Anti-Smoking Advertisements

Translating the Link between Social Identity and Health Behavior into Effective Health Communication Strategies: An Experimental Application Using Anti-Smoking Advertisements

Read the content from the beginning of the article up to the heading "Current Study" and under the heading "Discussion and Implications." (21 minutes)

HHS Public Access - 2014

Click https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4105014/ link to open resource.