WHO Strategic Communications Framework for effective communications
Read the following sections:
- Principle: Accessible (page 4 up to "Identify Effective Channels" on page 5)
- Principle: Actionable (page 9 up to "Increase Awareness" on page 11)
- Principle: Credible and Trusted (page 17 up to "Coordinate with Partners" on page 20)
- Principle: Relevant (page 24 up to "Know the Audience" on page 5)
- Principle: Timely (page 30 up to "Communicate what who knows early" on page 31)
- Principle: Understandable (page 35) (24 minutes)
WHO - 2017
Click https://www.who.int/mediacentre/communication-framework.pdf link to open resource.