How Do You Get Your Product Fit for Marketing?
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A power cut for Talleen !
A temporary power cut affects Talleen's town and all his refrigerators are off for about six hours. Talleen checks his samples and cannot see any changes. He smells the flasks and decides not to risk poisoning so safely destroys the samples after talking with his pharma partners.
Remember the active ingredient?
The molecules can become unstable when exposed to heat or could begin a fermentation process.
With some traditional medicines, it is sometimes the combination of active ingredients/herbal form is more effective than a single extracted ingredient – this may be because some extraction processes do not capture some isomeric* forms of the active ingredient so they are not as effective in the body.
Or the extraction process only captures the main active ingredient but not a secondary molecule which maybe catalyses a reaction in the body or promotes absorption.
* Isomer: https://www.thoughtco.com/definition-of-isomer-604539