Section: Module 4: Critical and Creative Thinking for Public Health Communications | Public Health Communications | NextGenU.org

  • Competency covered in this module: 
    • Interpret information for professional, non-professional, and community audiences.
    • Use current technology to communicate effectively.
    • Use informatics methods and resources as strategic tools to promote public health.
    • Use informatics and communication methods to advocate for community public health programs and policies.
    • Module 4: Lesson 1: Critical Thinking 

      Student Learning Outcomes:

      Upon completion of this lesson, you will be able to:

      • Explore the strategies for interpreting information for professional, non-professional, and community audiences in public health.
      • Use the appropriate strategies to transfer and translate information for improved health outcomes.

      Approximate time required to complete the readings (at 144 words/minute) and assignments for this module: 3 hours and 33 minutes.

       
      Required Learning Resources and Activities
    • Read the entire article. (24 minutes)

      JBI Evidence Implementation - 2018

    • Read the entire article. (20 minutes)

      BMJ journals - 2018

    • Read the content under the headings "Background" and "Discussion" up to the sub-section "Strengths and limitations."  (15 minutes)

      BMC Public Health - 2012

    • Read the entire document. (12 mins)

      Alberta Health Services - 2019

    • In this activity, you will write an expository essay that incorporates appropriate strategies to transfer and translate information for improved health outcomes.

      Step 1. Review

      Review the resources provided in Module 4 Lesson 1. Keep in mind the strategies that you have explored previously. Then, select one category from the four categories below.

      Category 1: Health Promotion of preventable illness such as childhood obesity and diabetes

      Category 2: Community involvement and engagement  in health advocacy activities

      Category 3: Improvement in the use of evidence in public health decision making in local government

      Category 4: Combating misinformation, fear, and stigma in the wake of COVID-19

      Category 5: Any specific public health communication topic related to your line of study or research

      Step 2. Respond

      To respond, write a 300-600 word expository writing on the selected category, incorporating appropriate strategies to transfer and translate information for improved health outcomes in the selected category. The expository must be able to include the ff:

      • clear, concise, and defined thesis statement about the selected category
      • clear and logical transitions between the introduction, body, and conclusion.
      • Evidential support of the appropriate strategies to be used
      • A conclusion that synthesizes the evidence provided

      Step 3: Share

      To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

      Step 4: Interact

      To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

      OPTIONAL Step 5: Interact (10 minutes)

      If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”


    • Module 4: Lesson 2: Creative Communications

      Student Learning Outcomes:

      Upon completion of this lesson, you will be able to:

      • Examine the various technology trends and expectations to follow for effective communication.
      • Provide examples of the application of current technologies for effective and creative communication.
      • Discuss how visual design concepts (print or video) enable effective communication.
      • Apply the ICT methods and visual design principles in advocating for public health programs and policies.

      Approximate time required to complete the readings (at 144 words/minute) and assignments for this module: 4 hours and 51 minutes.

       
      Required Learning Resources and Activities
    • Read the entire page. (19 minutes)

      OHIO university - 2020

    • Read the entire page. (6 minutes)

      Canadian Health Information Management Association - 2021

    • Read the entire page. (5 minutes)

      American University - 2019

    • Read the entire article. (14 minutes)

      Journal of Public Health Management and Practice - 2020

    • Read the entire page and the infographic. (6 minutes)

      World Health Organization - 2017

    • This website includes several examples of creative communication, the examples can be filtered by different types of media. Spend 4 minutes exploring examples of communication on each type of media. (25 minutes)

      United Nations - 2021

    • Read the entire article. (8 minutes)

      CONCORDIA UNIVERSITY - 2017

    • Read pages 17-26. (8 minutes)

      CDC - 2018

    • Read the entire page. (6 minutes)

      Usability.gov - 2013

    • In this activity, you will advocate a specific public health program and policy using ICT methods and visual design principles.

      Step 1.   Review

      Review all the provided resources for Module 4 Lesson 2 and explore this National Association of County and City Health Officials (NACCHO) website. On that website, you will see an array of major programs and issues that NACCHO advocates. The information from the website will help you to solve the scenario below:

      Scenario:

      You are NACCHO’s health program, visual designer. As a visual designer/healthcare professional, your task is to effectively advocate a specific public health program to the public by applying recent ICT methods and visual design principles. NACCHO allowed you to select one of their public health programs to advocate. 

      Step 2: Select

      Select any form of ICT method or visual design application to create your advocacy. It can be a simulation, interactive presentation, a vlog, a visual podcast, etc. as long as the chosen mode meets these criteria:( a maximum of 10 slides for an interactive presentation, 500 words in a blog format, or 3-5 minutes in length for a video format/ visual podcast.  Your work should also emulate the following elements:

      • Scale: use of relative size to signal importance
      • Visual hierarchy: putting content/elements  in order of importance
      • Balance: satisfying arrangement or proportion of design elements.
      • Contrast: noticeable difference between two objects to emphasize that they are distinct.
      • Gestalt principles: simplify and organize complex images that consist of many elements,

      Step 3: Self-Analysis and Enhancement

      Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

      Step 4: Submit

      To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

      OPTIONAL Step 5: Interact (10 minutes)

      If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”


    • quiz icon
      Quiz: Module 4

      To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.

      TO PASS THIS QUIZ, YOU MUST OBTAIN A SCORE OF 80% 

      Not available unless: The activity Quiz: Module 3 is marked complete